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Do negative political ads sway Georgia voters? Experts weigh in ahead of Election Day

Katherine Langford
Katherine Langford
Katherine Langford
Editor-in-Chief · Edina, MN

Katherine oversees editorial operations across all six brands. Before joining The Meridan Group, she spent 14 years at the Minneapolis Star Tribune, where she led the metro desk through its digital transformation. She holds a Master's in Journalism from Northwestern's Medill School.

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Editor-in-Chief · Monday, October 26, 2026 at 11:40 PM · 1 min read
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Do negative political ads sway Georgia voters? Experts weigh in ahead of Election Day — Augusta Community news

ATLANTA (WJBF) – With Election Day just eight days away, Georgia voters are being bombarded with political ads attacking candidates’ records, affiliations and leadership. But do negative ads actually change voters’ minds, or simply reinforce what they already believe? David Schweidel, a marketing professor at Emory University, says political advertising can make a difference in [...]

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